ALEX MORELLI · MOREL.LI
Founding and operating ventures at the intersection of virtual, real, and human estate.
I run CoLivingOne in Rimini, a cooperative track called COOliving, and a selective venture-building practice across AI operations, startup validation, and digital transformation. I write here weekly about home, work, and the next decade of building.
What I work on
Three lines of work, one underlying idea.
CoLiving as the third form of living. Real buildings, real residents, real operations. CoLivingOne is the operational lab in Rimini; COOliving is the cooperative track for accessibility; CoLivIt is the national network giving the sector its language.
Venture building. Validation, MVP, operating model design. The same method I use in CoLiving, applied to founders building elsewhere — start from a real problem, run an operational experiment, learn by doing.
AI operations. Selective advisory work — AI embedded inside real workflows, not bolted on as marketing. Used today inside CoLiving operations, available to operators, startups, and mid-market businesses going through serious digital transformation.
Why all of this together
Most of what I do looks like separate work. From the inside, it's one thing.
Western societies are facing two reinforcing crises: housing affordability and relational loneliness. CoLiving is one operational answer. Founders are facing a parallel question — how do we build companies and operating systems that don't grind down the people inside them. AI operations, done with care, is part of that answer.
I work on both because they are the same problem in two domains: how do we build infrastructure that puts people at the center, instead of pushing them to the margins of industrial logic.
The two homes
Every CoLiving project I run is built on two tracks at once.
Physical home
A room. A roof. A safe space. Quality materials, natural light, sober finishes, reliable maintenance. The dignity floor every person — at any income — deserves.
Relational home
Living common spaces. Shared rhythms — Thursday dinner, Friday aperitivo. Someone who looks after the community. A neighborhood that knows itself. Someone who notices when you're not back.
OPERATIONAL
CoLivingOne
Buildings, residents, operations in Rimini. The lab where I learn by doing.
COOPERATIVE
COOliving
The limited-profit track aimed at accessibility. CoLiving for income brackets the market underserves.
SECTOR
CoLivIt
The Italian CoLiving operators network. Standards, vocabulary, dialogue with institutions.
One reflection a week
Every week I publish a long-form piece on home, loneliness, community, the founder's craft, and the next decade of building. No rush. No hyped headlines. Thinking out loud, in public, with a few hundred readers who care.
If we share a question, write to me.
Operator in transition. Founder looking for sparring. Institution exploring CoLiving or AI operations. Reader with a story. The inbox is open.
Contact Alex