ABOUT
About Alex.
Italian founder. Operator in Rimini. Builder of places, ventures, and operating systems.
Who I am
My name is Alex Morelli. I live in Rimini. I've spent the last decade building businesses, models, and products across hospitality, real estate, services, and software. Today most of my work converges on three lines: CoLiving, venture building, and AI operations.
This page is not a CV. It's where I try to explain, honestly, why I do the work I do.
Why CoLiving
For years I read and talked about Italy's housing crisis. At a certain point I realized that, if I wanted the missing alternative built, I had to start it myself. Not for ego — for realism.
I took the first building. Reimagined it. Opened it. The first residents arrived. From that first building — making mistakes, correcting, learning — everything else was born: CoLivingOne as the operational lab, COOliving as the cooperative track for accessibility, CoLivIt as the national operators' network.
Why Rimini
Rimini, off-season, is a mid-size Italian city showing exactly the problems of fifty other mid-size Italian cities — rents driven up by tourism, young people leaving, lonely elders, obsolete real estate.
If a CoLiving model holds here from November to March, it holds anywhere in Italy. Rimini is the test against ordinary reality, not the exception.
Why ventures, why AI operations
Builders often think CoLiving and AI operations are unrelated. They are not.
Both ask the same question: how do we design systems — physical or digital — that put people at the center, instead of pushing them to the margins?
In CoLiving, the answer takes the form of buildings, common spaces, community managers, weekly rhythms. In AI operations, it takes the form of selective advisory work — workflows that make work more human, fewer rote tasks, better signal, less burnout. In venture building, it takes the form of operational rigor over deck rigor — testing real problems with real people before scaling.
Same craft. Different surface.
What I'm not / what I care about
Two short lists, because boundaries clarify intent.
What I'm not
Not a home guru. Not a theorist of living. Not a pure real estate investor. Not an AI consultant in the buzzword sense. A builder. I learn by doing, fail by doing, correct by doing. What I write here is the thinking on the margins of practical work.
What I care about
The dignity of those who live somewhere — the rooms, the materials, the quiet, the people next door. The dignity of those who work somewhere — the workflows, the ownership, the freedom from grinding processes. The dignity of words — building precise vocabulary is infrastructure as serious as walls or codebases.
